For example, you can see which types of search terms are currently popular with your competitors and which are trending later in the year. How To Use Google Trends For Marketing?īased on your keywords and interests, you can see which keywords have trends within a certain date range. You could focus your food research on Google Search and Google Shopping properties to search for related searches and find out where your products are most in demand, which is likely to affect your sales volume in the short term. You can also look at the top trends by looking at your industry, and this gives an idea of what types of content you need to create to remain relevant to your users. You can search trends through Google Search, Image Search, News Search, Google Shopping and YouTube Search. To this end, Google Trends by tracking seasonal trends can help you know which locally produced content is most likely to be searched in conjunction with a particular time of year, such as during the holidays. It also provides a visual representation of how much is searched for a particular keyword, compared to the frequency with which it is searched at other times of the year. Google Trends uses Google search data to summarize relative trends in keywords and topics. Using Google Trends can help SEO strategies determine what subjects are worth writing content, performing keyword analysis and placing ads that can be used in marketing campaigns. It is a totally free platform that shows you how popular topics and keywords have changed in recent years and a powerful tool that gives you important insight into the volume of Google searches for specific topics, search terms, geographic locations and searches that are the most popular. Google Trends is a free tool created by Google that shows users how different search terms are entered in Google's search engine compared to the total search volume for a specified period of time. It can also be used to detect spikes in the search volume of keywords triggered by events in the real world. Google Trends gives users the ability to analyze the popularity of search terms over time, research similar keywords and compare the most popular searches in different regions of the world. Google Trends collects data from Google searches and allows users to compare the frequency of search terms and other similar keywords across different geographical regions and language barriers. In most cases, higher search volume for tools such as Google Keywords Planner correlates with higher popularity of Google Trends. While Google Keyword Planner displays absolute search volume data, Google Trends shows relative popularity of searches.
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